This course will enable the students to –
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24DHCT815 |
Apparel Marketing and Merchandising (Theory) |
CO393:Analyze the concept of forecasting and its importance in fashion industry CO394: Explain market: segmentation, targeting & positioning and consumer buying behavior CO395: Interpret the responsibilities of buyers and merchandisers in relation to all levels of the market. CO396:Analyze the working of fashion brands and product management. CO397: Describe elements of visual merchandising and emerging retailing trends in industry CO398: Contribute effectively in course specific interaction |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, presentation, Giving tasks |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation
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1.Rosenau, J. A., Wilson David L. David. (2006), Apparel Merchandising-The line starts here, Fairchild publications, New York.
2. Donnellan John (1999), Merchandise buying & management, Fairchild publication, New York.
3. Stone, Elanie & Samples, Jean. (2015), Fashion Merchandising, McGraw Hill, New York.
4. Stephens, Frings Gini (2008), Fashion Concept to Consumer, 3rd ed., Prentice Hall International, New Jersey.
5. Nirupama, Pundir (2007), Fashion Technology-Today and Tommorow, Mittal publications, New Delhi