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DYNAMICS OF COMMUNICATION AND EXTENSION (THEORY) [1]

Paper Code: 
CHSC 211
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to -

1.     Understand the basic concepts behind communication process

2.     Understand  the role of communication in extension activities

Course Outcomes (COs): 

 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CHSC 211

 

 

 

Dynamics of Communication and Extension

(Theory)

 

 

 

The students will be able to –

 

CO45:Characterize the scope and concepts of human communication and extension.

CO46:Appraise the elements and process of effective communication.

CO47:Compare and contrast various communication media.

CO48:Evaluate the approaches/ methods of communication like individual, group and mass approaches

Approach in teaching:

Interactive Lectures, Power point Presentations, Discussion, Reading assignments, Team teaching

Learning activities for the students:

Self-learning assignments, Seminar presentation, Role plays, Field visit

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Communication : Concepts
• Historical background , concept, meaning and importance of communication in development
• Types of communication – communication transactions: Formal and Informal communication: Verbal and Non-verbal Communication
• Scope of Communication – Education, training and learning industry, Motivation and , Management, Corporate Communication, Management of Organizations, Advertising and Public relations.
• Communication and main stream media- newspaper, radio, television and Cinema, ICTs and web based communication
 
6.00
Unit II: 
Understanding Human Communication
• Culture and communication- Signs , symbols and codes in communication
• Postulates /Principles of Communication
• Elements of Communication and their Characteristics
• Models of Communication
• Barriers of Communication
• Communicating Effectively
• Concept , nature and relevance to communication process
(Empathy, Persuasion , Perception, Listening)
12.00
Unit III: 
Communication for Extension
• Concept , nature and philosophy of Extension
• Principles of Extension
• Relationship between Communication , Extension and Development
• Meaning , importance and classification- Audio, Visual( Chart, poster , Flannel Graph,Flash Cards, Flip Book, Film Strips and Audio visual, Projected and Non projected (Folk media) Audio Visual aid
 
12.00
Unit IV: 
UNIT IV
• Perception & Learning- Definition, laws and Principles 
• Motivation- Definition , Role of motivation, Process of motivation 
• Methods of Communication (Individual approach)
• Personal letters
• Interviews
• Home and farm visits
• Office calls
 
12.00
Unit V: 
UNIT V
Methods of Communication                            
Group approach for small groups
• Group discussions- Panel discussions, symposium , colloquy, Forum , Brain storming  
• Role plays
• Workshops
• Dramatization
• Camps
• Demonstration
• Methods to Reach Masses
• Broadcasting 
• Telecasting 
• Publications Books, news papers, magazines, Letters
• Video film conferencing 
• Public meetings
• Cyber communication 
• Net working
 
Essential Readings: 
• Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
• Dave, E (1957). Audio visual methods in teaching Dryden press, New York. 
 
• Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
• Ray, G.L (1991) Extension Communication Management, Calcutta, Naya Prakash.
• Barker, L. (1990). “Communication”, New Jersey: Prentice Hall, Inc; 171.
• Devito, J. (1998) Human Communication. New York: Harper & Row.
• Patri and Patri (2002); Essentials of Communication. Greenspan Publications
 
Academic Year: 
2022-2023 [2]

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[1] https://homescience.iisuniv.ac.in/courses/subjects/dynamics-communication-and-extension-theory
[2] https://homescience.iisuniv.ac.in/academic-year/2022-2023