To familiarize the student with the changing socio-economic environment and consumer behavior.
To strengthen the financial management practices of the students for wise consumer behavior.
To develop an understanding of the types of markets, changing concepts of markets,changes in socio-economic environment, and marketing strategies from consumer’s perspective
Contents
Part 1 Practical
Changing families & relating in society.
Individuals facing Conflicts and consensus in society.
Changing status and roles in varied spaces in family, work the elderly and its implication on the individual and society across cultures.
Experiences of exclusion on the individual: caste, minority, disability, violence,Immigration, Religion and Culture
Case studies, narratives, films, fieldtrips to different regions, communities like tribal, rural, urban
Part II Practical
Field Visit (to do the comparative economic studies)
Case Studies related to current economic issues (Developmental and Environmental)
Data interpretation and analysis (to see the trends of growth and development of certain
sectors or vice versa.)
Essential Readings:
Abhraham, M. F. (2006). Contemporary Sociology: An introduction to concepts and theories: New York: Oxford University Press.
Beattie, J. (1964). Other cultures. Cohen and West.
Das, V. (Ed.) (2003) The Oxford companion to sociology and social anthropology: volume 1 and 2.New Delhi: Oxford University Press.
Johnson, M.H. (2001). Sociology: A systematic introduction. New Delhi: Allied
Publishers Limited.
Rawat, H.K. (2007). Sociolgy: Basic concepts. New Delhi: Rawat Publications.
Srinivas, M.N. (Ed.) (1996). Caste: Its twentieth century avatar. New Delhi: Viking Penguin.
ď€ Ahuja H.L., 2010, Modern Micro Economics. Sultan Chand & sons
Dhingra IC and Garg VK, 2010, Introductory Economic Theory. Sultan Chand & Sons
