Published on Home Science (https://homescience.iisuniv.ac.in)

Home > ENTREPRENEURSHIP DEVELOPMENT AND MARKETING (THEORY)

ENTREPRENEURSHIP DEVELOPMENT AND MARKETING (THEORY) [1]

Paper Code: 
GHSC 411 (A)
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable students to:

 

Understand Entrepreneurship Development

Plan and Launch a Enterprise

12.00
Unit I: 
Entrepreneurship Development
  • Entrepreneurship- concept, definition, need and significance of entrepreneurship
  • development in India, entrepreneurship growth process, barriers, entrepreneurship
  • education model.
  • Entrepreneur-their characteristics, types, gender issues, role demands and challenges.
  • Entrepreneurial Motivation.
  • Challenges faced by Women Entrepreneurs

 

12.00
Unit II: 
Enterprise Planning and Launching
  • Types of enterprises classification based on capital, product, location, ownership pattern
  • and process
  • Sensing business opportunities and assessing market potential; market research
  • Appraising of project and feasibility

 

12.00
Unit III: 
Enterprise Management and Networking
  • Managing Production
  • Organizing Production; input-output cycle
  • Ensuring Quality
12.00
Unit IV: 
UNIT IV
  • Managing Marketing
  • Understanding markets and marketing
  • Functions of Marketing
  • 4Ps of Marketing(same as marketing mix)
12.00
Unit V: 
UNIT V
  • Financial Management
  • Meaning of Finance
  • Types and Sources of Finance
  • Estimation of project cost
  • Profit Assessment
  • Networking of Enterprises

 

 

Academic Year: 
2018-2019 [2]

Follow Home Science on:

IIS(deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://homescience.iisuniv.ac.in/courses/subjects/entrepreneurship-development-and-marketing-theory

Links:
[1] https://homescience.iisuniv.ac.in/courses/subjects/entrepreneurship-development-and-marketing-theory
[2] https://homescience.iisuniv.ac.in/academic-year/2018-2019