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COMMUNICATION SYSTEM AND MASS MEDIA (PRACTICAL [1]

Paper Code: 
CHSC 314
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students:

  1. To develop skills in analyzing the audiences.
  2. To develop skills in mass media analysis.

 

Exercises for understanding Self.

· Studying group dynamics in organizations- formal and informal.

· Audience analysis- readership, listenership and viewership studies

· Content analysis of mass media

 

Essential Readings: 
  1. Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.

2.    Dave, E (1957). Audio visual methods in teaching Dryden press, New York..

                             

  1. Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
  2. Roy, G.L (1991) Extension Communication Management, Calcutta, Naya Prakash.
  3. Devito, J. (1998) Human Communication. New York: Harper & Row.
  4. Baran, S. (2014) Mass Communication Theory. Wadsworth Publishing
  5. Barker, Larry Lee. (1990) Communication. Eaglewood Cliffs, New Jersey: Prentice Hall.
  6. McQuail, D. (2000) Mass Communication Theories. London: Sage Publications
  7. Vivian, J. (1991) The Media of Mass Communication
  8. Stevenson, D. (2002) Understanding Media Studies: Social Theory and Mass

Communication, Sage Publications

 

Academic Year: 
2018-2019 [2]

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Source URL: https://homescience.iisuniv.ac.in/courses/subjects/communication-system-and-mass-media-practical

Links:
[1] https://homescience.iisuniv.ac.in/courses/subjects/communication-system-and-mass-media-practical
[2] https://homescience.iisuniv.ac.in/academic-year/2018-2019