COMMUNICATION FOR IMPROVING HEALTH (PRACTICAL)

COMMUNICATION FOR IMPROVING HEALTH (PRACTICAL) [1]

Paper Code:

DNAD 502(B)

Credits:

Contact Hours:

60.00

Max. Marks:

100.00

Objective:

This course will enable the students to-

Plan and prepare effective Visual and printed communication aids.
Enhance skills in small group communication and campaign analysis.
Design and implement targeted BCC campaigns for key stakeholders

Course Outcomes:

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

title

25DNAD

502(B)

Communication for Improving Health: Practical

(Practical)

CO57: Integrate knowledge and skills to plan and prepare diverse visual aids, including charts, posters, flashcards, LCD projections, and PowerPoint presentations, ensuring effective communication

CO58: Develop analytical skills to analyze BCC campaigns

CO59: Compile comprehensive practical records and cultivate verbal communication skills to converse effectively with examiners

CO60: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Lectures, Power point presentations, Discussion, Tutorials, Reading assignments

Learning activities for the students:

Self-learning assignments, Effective questions, Class presentation

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

Planning and preparation of visual aids – Charts, Posters, Flashcards, LCD Projections, PPT’s/Slides
Display material for Bulletin Board and Flannel board.
Preparation of printed material – Leaflets, folders, Pamphlets, Posters
Developing skills in planning and conducting small group communication.
To learn the process of analysing of BCC campaigns
To document and analyse BCC campaigns for social mobilization and policy change.
To design and implement BCC campaigns in core issues for stakeholders

Essential Readings:

Atkin, C.K. & Rice, R.E. (2012) Theory and Principles of Public Campaigns. In C. Atkins & R Rice (EDS) Public Communication Campaigns. Newbury Park, CA: Sage
Cox, R. (2006) Environmental Communications and the Public Sphere. Thousand Oaks, CA: Sage.
Subedi, N R, (2008). Advocacy Strategies and Approaches: A Training of Trainers
Field guide to designing communication strategy, WHO publication-2007.
Behaviour change consortium summary (1999-2003) www1.od.nih.gov.behaviourchange
Wilkins, K.G. (2014). The Handbook of Development Communication and Social Change
Volume 4 of Global Handbooks in Media and Communication Research [2]. John Wiley & Sons.

References:

Tufte, T. (2017). Communication and Social Change: A Citizen Perspective. John Wiley & Sons.
Hornick, R. (2002). Public Health Communication Evidence for Behavior Change. Taylor and Francis.Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobios publishers(India),
Dubey and Bishnoi (2015) Extension Education and Communication, New age International
Ray, G.L (2015) Extension and Communication Management, Calcutta, Kalyani Publications

E-Resources

328568750_Behaviour_Change_Communication_in_Health_Promotion_Appropriate_Practices_and_Promising_Approaches
https://www.fhi360.org/expertise/social-and-behavior-change-nutrition\ [3]
https://www.nutritionintl.org/wp-content/uploads/2019/02/BCI_Tool-kit_Di... [4]
https://www.fsnnetwork.org/sites/default/files/Designing%20for%20Behavior%20Change%20for%20ANRM%20Health%20and%20Nutrition_508_0.pdf [5]
https://2017-2020.usaid.gov/global-health/health-areas/nutrition/technical-areas/effective-scale-nutrition-social-and-behavior [6]

Academic Year:

2025-2026 [7]

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