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COMMUNICATION SYSTEM AND MASS MEDIA (Theory) [1]

Paper Code: 
24CHSC311
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Understand forms of communication
  2. Evaluate models of communication
  3. Analyze different media of communication

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24CHSC311

Communication System and Mass Media

(Theory)

CO67: Analyse the importance of intrapersonal communication

CO68: Characterize the types and functions of interpersonal and small group communication

CO69: Explain effectively Organization, Public and Mass Communication

CO70: Examine the role of culture in communication.

CO71: Outline the range and scope of traditional media, mass media, ICTs and New Media.

 CO72: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Lectures and discussions.

Learning activities for the students:

Self-learning assignments, Reading and listening assignments, Developing questionnaires

Class test, Semester end examinations, Presentation,

 

12.00
Unit I: 
Understanding Self
  • Awareness of self in communication
  • Intrapersonal Communication
  • Self-concept and self esteem

 

12.00
Unit II: 
Interpersonal Communication
  • Concept, types and functions of interpersonal communication
  • Dyadic, small and large group communication
  • Stages in human relationship development
  • Small group communication: types and functions

 

 

12.00
Unit III: 
Organization, Public and Mass Communication
  • Organizational communication: concept, types, functions and networks
  • Public communication- concept and techniques
  • Mass Communication- concept, significance, functions and elements

 

12.00
Unit IV: 
Unit IV
  • Theories and models of mass communication
  • Intercultural communication- concept, stages and barriers
  • Relationship between culture and communication
  • Application of Communication for Development

 

12.00
Unit V: 
Mass Media
  • Mass Media- characteristics and significance of print, electronic and web based media
  • Print Media: types, nature, characteristics, reach, access.
  • Radio: types, nature, characteristics, reach, access.
  • Television and cinema: types, nature, characteristics, reach, access.
  • ICTs: types, characteristics, reach and access.

 

Essential Readings: 
  1. Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
  2. De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobiospublishers(India),
  3. Dubey and Bishnoi (2015) Extension Education and Communication, New age International
  4. Ray, G.L (2015) Extension and Communication Management, Calcutta, Kalyani Publications.

 

References: 

1. Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.

2. Guru P and Mishra J. (2019) Textbook of Communication and Extension. Shivalik Prakashan

3.  Baran, S. (2014) Mass Communication Theory. Wadsworth Publishing

4. McQuail, D. (2000) Mass Communication Theories. London: Sage Publications

5. Stevenson, D. (2002) Understanding Media Studies: Social Theory and Mass Communication, Sage Publications

E-RESOURCES:

1. https://www.youtube.com/watch?v=PeplmngZ-Rk [2]

2. https://www.youtube.com/watch?v=oxTUC5I22LU [3]

3. https://www.uou.ac.in/sites/default/files/slm/BHMAECC-II.pdf [4]

4.https://www.bbau.ac.in/Docs/FoundationCourse/TM/AECC105/Communication%201.pdf [5]

5.https://www.taxmann.com/bookstore/bookshop/bookfiles/Business%20Correspondence%20and%20reportingchapter1.pdf [6]

REFERENCE JOURNALS:

1. Journal of Nutrition Education

2. Communication Today

 

 

Academic Year: 
2024-2025 [7]

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Source URL: https://homescience.iisuniv.ac.in/courses/subjects/communication-system-and-mass-media-theory-2

Links:
[1] https://homescience.iisuniv.ac.in/courses/subjects/communication-system-and-mass-media-theory-2
[2] https://www.youtube.com/watch?v=PeplmngZ-Rk
[3] https://www.youtube.com/watch?v=oxTUC5I22LU
[4] https://www.uou.ac.in/sites/default/files/slm/BHMAECC-II.pdf
[5] https://www.bbau.ac.in/Docs/FoundationCourse/TM/AECC105/Communication%201.pdf
[6] https://www.taxmann.com/bookstore/bookshop/bookfiles/Business%20Correspondence%20and%20reportingchapter1.pdf
[7] https://homescience.iisuniv.ac.in/academic-year/2024-2025