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COMMUNICATION SYSTEM AND MASS MEDIA (THEORY) [1]

Paper Code: 
CHSC 313
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives (COs):

This course will enable the students to –

  1. Understand forms of communication
  2. Evaluate models of communication
  3. Analyze different media of communication

 

Course outcomes

 

Learning and teaching strategies

Assessment

Strategies

  
 

The students will be able to –

CO86:Analyze various communication systems.

CO87: Characterize various communication transactions for effective communication.

CO88:Examine the role of culture in communication.

CO89:Outline the range and scope of

traditional media, mass media, ICTs and New Media.

Approach in teaching:

Interactive Lectures, Discussion, Demonstration, Team teaching

 

Learning activities for the students:

Self-learning assignments, Giving tasks, Field practical

 

Class test, Semester end examinations, Individual and group projects

  

 

12.00
Unit I: 
UNIT I
Understanding Self
 
• Awareness of self in communication
• Intrapersonal Communication
• Self-concept and self esteem
 
12.00
Unit II: 
UNIT II
Interpersonal Communication
 
• Concept, types and functions of interpersonal communication
• Dyadic, small and large group communication
• Stages in human relationship development
• Small group communication: types and functions
 
12.00
Unit III: 
UNIT III
Organization, Public and Mass Communication
 
• Organizational communication: concept, types, functions and networks
• Public communication- concept and techniques
• Mass Communication- concept, significance, functions and elements
 
12.00
Unit IV: 
UNIT IV
Theories and models of mass communication
• Intercultural communication- concept, stages and barriers
• Relationship between culture and communication
• Application of Communication for Development
 
12.00
Unit V: 
UNIT V
Mass Media
 
• Mass Media- characteristics and significance of print, electronic and web based media
• Print Media: types, nature, characteristics, reach, access.
• Radio: types, nature, characteristics, reach, access.
• Television and cinema: types, nature, characteristics, reach, access.
• ICTs: types, characteristics, reach and access.
 
Essential Readings: 
• Dahama O.P. (1998): Education and communication for Development, New Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.
• Dave, E (1957). Audio visual methods in teaching Dryden press, New York..
 
• Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak Publication Pvt. Ltd.
• Roy, G.L (1991) Extension Communication Management, Calcutta, Naya Prakash.
• Devito, J. (1998) Human Communication. New York: Harper & Row.
• Baran, S. (2014) Mass Communication Theory. Wadsworth Publishing
• Barker, Larry Lee. (1990) Communication. Eaglewood Cliffs, New Jersey: Prentice Hall.
• McQuail, D. (2000) Mass Communication Theories. London: Sage Publications
• Vivian, J. (1991) The Media of Mass Communication
• Stevenson, D. (2002) Understanding Media Studies: Social Theory and MassCommunication, Sage Publications
 
 
Academic Year: 
2022-2023 [2]

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Links:
[1] https://homescience.iisuniv.ac.in/courses/subjects/communication-system-and-mass-media-theory-0
[2] https://homescience.iisuniv.ac.in/academic-year/2022-2023