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ENTREPRENEURSHIP AND MARKETING DEVELOPMENT (PRACTICAL) [1]

Paper Code: 
FSQ 603
Credits: 
02
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
This course will enable the students to –
• Conduct SWOT Analysis
• Development of Business Plan

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

  
 

The students will be able to –

 

CO61: Develop skills  in project identification, formulation and appraisal

CO62: Gain insight into setting up of enterprise and its management

CO63: Learn skills required for SWOT analysis

 

Approach in teaching:

Interactive Lectures, Discussion, Analysis of SWOT Analysis report

 

Learning activities for the students:

Self learning assignments, Effective discussion, Simulation, SWOT  Report analysis of major Entrepreneurs and presentation

 

CA test, Semester end examinations,  viva, Presentation, Individual and group projects

  

 

CONTENT: 
• SWOT analysis of any 2 successful entrepreneurs of your choice.
• Identify an entrepreneur and analyse his/ her entrepreneurial competencies on the  following parameters-
o Sales
o Profit
o Employee size
o Market Share
o Time Span in terms of growth
o Survey of an institution facilitating entrepreneurship development in India and prepare a report for the same.
 
•Preparation of business plan and its presentation (PPT’s)
•    Food Service and production units.
 
Essential Readings: 
1. Gundry Lisa K. & Kickul Jill R.,2007, Entrepreneurship Strategy: Changing Patterns in
2. New Venture Creation, Growth, and Reinvention, SAGE Publications, Inc.
3. Taneja & Gupta, 2001, Entrepreneur Development- New Venture Creation, Galgotia Publishing Company
 
 
Academic Year: 
2022-2023 [2]

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Source URL: https://homescience.iisuniv.ac.in/courses/subjects/entrepreneurship-and-marketing-development-practical

Links:
[1] https://homescience.iisuniv.ac.in/courses/subjects/entrepreneurship-and-marketing-development-practical
[2] https://homescience.iisuniv.ac.in/academic-year/2022-2023