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Home > MEDIA AND COMMUNICATION IN EXTENSION

MEDIA AND COMMUNICATION IN EXTENSION [1]

Paper Code: 
HSC 205
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to

  • Understand basic concepts behind development of communication.
  • Details related to communication process.
  • Various methods of communication and their implication in Extension education
8.00

 

Concept of Development Communication:-

  •         Meaning and importance of communication in development 
  •        Basis for effective, interactive communication
  •        Elements of Communication  
  •        The purpose of communication   
  •         Models of communication and problems of communication
  •        Types of communication: One way, Two way, Interpersonal, Intrapersonal, Upward and downward, Localite and cosmopolite communication , Mass media communication 
  •         Gaps in Communication

8.00

Communication in Extension

  • Audio visual aid- Criteria for selection and use of audio visual aids
  • Meaning , importance and classification- Audio , Visual ( Chart ,Poster, Flannel Graph, Flash Cards ,Flip Book, Film Strips)and Audio visual , Projected and non projected (Folk media) audio visual aid
  • Perception & Learning- Definition, laws , Principles, cone of experience 
  • Motivation- Definition , Role of motivation, Process of motivation

 

Methods of Communication in Development to Reach Individuals

  • Personal letters
  • Interviews
  • Home and farm visits
  • Office calls

 

9.00

 

Methods to reach small groups:-                                                                 

 

  •         Group discussions- Panel discussions, symposium , colloquy, Forum , Brain storming 
  •         Role plays
  •         Workshops
  •         Dramatization
  •         Camps
  •        Demonstration – Method , Result

10.00

Methods to Reach Masses:-

  • Broadcasting
  • Telecasting
  • Publications Books, news papers, magazines, Letters
  • Video film conferencing
  • Public meetings
  • Cyber communication
  • Net working
  • Selection, effective use, evaluation of above methods

                                                   

 

Academic Year: 
2014-2015 [2]

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Source URL: https://homescience.iisuniv.ac.in/courses/subjects/media-and-communication-extension

Links:
[1] https://homescience.iisuniv.ac.in/courses/subjects/media-and-communication-extension
[2] https://homescience.iisuniv.ac.in/academic-year/2014-2015