DYNAMICS OF COMMUNICATION AND EXTENSION

Paper Code: 
25CHSC211
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Understand the basic concepts behind communication process
  2. Understand the role of communication in extension activities

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

25CHSC 211

Dynamics of Communication and Extension

(Theory)

CO31: Characterize the concept, types and scope of communication

CO32: Appraise the elements and process of effective communication.

CO33: Compare and contrast various communication media and understand the principles of extension education.

CO34: Evaluate the role of perception and motivation in learning and explain individual approach of communication

CO35: Evaluate the group and mass approaches/ methods of communication

CO36: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Lectures, Tutorials and demonstrations.

Learning activities for the students:

Self-learning assignments, Seminar presentation, Role plays, Demonstration Field visit

Class test, Semester end examinations, Presentation,

 

12.00
Unit I: 
Communication: Concepts
  • Historical background, concept, meaning and importance of communication in development
  • Types of communication – communication transactions: Formal and Informal communication: Verbal and Non-verbal Communication
  • Scope of Communication – Education, training and learning industry, Motivation and, Management, Corporate Communication, Management of Organizations, Advertising and Public relations.
  • Communication and main stream media- newspaper, radio, television and Cinema, ICTs and web based communication

 

 

12.00
Unit II: 
Understanding Human Communication
  • Culture and communication- Signs, symbols and codes in communication
  • Postulates /Principles of Communication
  • Elements of Communication and their Characteristics
  • Models of Communication
  • Barriers of Communication
  • Communicating Effectively
  • Concept, nature and relevance to communication process
  • (Empathy, Persuasion, Perception, Listening)

 

12.00
Unit III: 
Communication for Extension

●    Concept, nature and philosophy of Extension

●    Principles of Extension

●    Relationship between Communication, Extension and Development

Meaning, importance and classification- Audio, Visual (Chart, poster , Flannel Graph,Flash Cards, Flip Book, Film Strips and Audio visual, Projected and Non projected (Folk media) Audio Visual aid

12.00
Unit IV: 
Methods of Communication (Individual approach)
  • Perception & Learning- Definition, laws and Principles
  • Motivation- Definition, Role of motivation, Process of motivation
  • Personal letters
  • Interviews
  • Home and farm visits
  • Office calls

 

12.00
Unit V: 
Methods of Communication
  • Group approach for small groups                                                                       
  • Group discussions- Panel discussions, symposium, colloquy, Forum, Brain storming 
  • Role plays
  • Workshops
  • Dramatization
  • Camps
  • Demonstration                                                                         
  • Methods to Reach Masses
  • Broadcasting
  • Telecasting
  • Publications Books, news papers, magazines, Letters
  • Video film conferencing
  • Public meetings
  • Cyber communication
  • Net working

 

Essential Readings: 
  1. Dahama O.P. (1998): Education and communication for Development, New

           Delhi, Oxford and IBH Publishing Co. Pvt. Ltd.

  1. De. D. and Jirli B. (2011): A handbook of Extension Education, Agrobios Publishers (India),
  2. Dubey and Bishnoi (2015) Extension Education and Communication, New age International
  3. Ray, G.L (2015) Extension and Communication Management, Calcutta, Kalyani Publications.

 

 

References: 
  1. Jain, R. (1993) Mass Media and Rural Development. Vol II New Delhi, Manak

     Publication Pvt. Ltd.

  1. Guru P and Mishra J. (2019) Textbook of Communication and Extension. Shivalik Prakashan

 

e-Resources:

1. https://www.youtube.com/watch?v=PeplmngZ-Rk

2. https://www.youtube.com/watch?v=oxTUC5I22LU

 

Journals:

1. Journal of Nutrition Education

2. Communication Today

 

 

 

Academic Year: 
2025-2026
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