To develop an understanding of social and psychological aspects of clothing.
To study the psychological effects of clothing on the individual in social situations. Contents
Origin of Clothing:
Theories of Clothing: theory of modesty, immodesty, protections, adornment, combined need theory, other theories in fashion
Clothing and first impressions:
Effect of Clothing on
Mood and Behavior
Personality and self concept
Individual Values, interests and attitudes
Clothing and Wearer
Clothing and the age of the wearer:
Infants and children
Adult and Elderly
Psychological impact of color
Figure proportion & Illusion
Clothing and society
Religion and culture
Ceremonies and occasions
Comfort & Individuality
Clothing & Class distinction
Clothes, Role & Status
Clothing & Physical Self:
Clothing & physical comfort- Factors affecting body comfort
Clothes & Physical well being
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Kaiser, S.B., (1985) The Social Psychology of Clothing, MacMillan, New York
Avis, M. Dry.,(1961) The Psychology of Jung, Methuen & Co., London.
Flugel, J.C.,(1950) The Psycho-analytical study of the family, The Hograth Press & The Institute of Psycho Analysis, London.
Kefgen, M., & Touchie S.P.,(1986) Individuality in clothing selection and personal appearance, 4th (Ed.) A Guide for the consumer. The Macmillan Company, New York. Lidell, L.A.,(1981) Clothes and Your Appearance, The Good Heart Will Cox, Illinos.